Ultimate Digital PR Toolkit

This board was created by Sarah Evans (@PRsarahevans)

👀QUICK GUIDE: All

40 Entries
  • 🔥Trending Social Tools
  • ✨ Sarah's Quick Stack ✨
  • Collaboration, To Do's
  • Blogging Platforms
  • Content Distribution
  • Contests, Raffles
  • CRM
  • Design Tools
  • Digital PR Online Groups
  • Editorial Calendar
  • Email Tools
  • Facebook Tools
  • Files, Notes & Docs
  • GDPR & FTC Guidelines
  • Hire Freelancers
  • Influencers
  • Instagram Tools
  • Invoice & Finance
  • Linkedin Tools
  • Livestream Tools
  • Media Leads
  • Media Reports
  • Medium Tools
  • Meeting Tools
  • News
  • Organization Tools
  • Podcast Tools
  • Press Release
  • PR & Digital Conferences
  • Research & Trends
  • SEO Tools
  • Social Advertising
  • Social Media Mgmt
  • Social Monitoring
  • Social Networks
  • Twitter Tools
  • Video Tools
  • Writing
  • URL Shorteners
  • YouTube Tools

🔥TRENDING Tools

21 Entries
  • AdinboxMe (alerts when competitors post FB ads)
  • Apps4Life: IG Caption Maker
  • Beautiful Dingbats (font generator)
  • Buffer IG Stories Tool
  • Click to Tweet (clickable tweets)
  • EZGif (add logo to a GIF)
  • Font Famous (free vector logo for press mentions)
  • Fount (identify fonts on a website)
  • Free Image Resizer
  • Instagram Caption Writer (FREE)
  • Is This Big Enough? (Image Size Requirements)
  • Namechk (social username check)
  • SparkToro (trending)
  • Sync (broadcast content from your phone)
  • Symbols for social media guide (article)
  • Tandem (Remote Teams)
  • Threader (turn Twitter threads into single page)
  • Tiny Pitch
  • Top 1000 IG Influencers
  • Tweet Photo (auto post IG photos to Twitter)
  • Where is my website in search?

🖥Blogging Platforms

11 Entries
  • Blogger.com
  • Drupal
  • Joomla
  • Medium
  • Shopify (store front)
  • Squarespace
  • Tumblr
  • TypePad
  • Weebly
  • Wix
  • Wordpress

✔️Collaboration, To Do's

12 Entries
  • Any.do
  • Asana
  • Calendly
  • CloudApp
  • Culture Code
  • Monday.com
  • Notion
  • Scoro
  • Slack
  • Trello
  • Todoist
  • Timezone Converter

📡Content Distribution

23 Entries
  • Adaptly ($)
  • BuzzSumo
  • Buzzfeed Community
  • Content Tools
  • Digg
  • Find Better Questions (Quora leads)
  • IFTTT
  • Lately
  • Linkedin Articles
  • Mailchimp
  • Medium
  • Mighty Networks
  • Outbrain ($)
  • Pitchengine
  • Porterhouse (automates individualized mass iMessage and SMS messaging)
  • Prezly
  • Reddit (find the right subreddit)
  • Scoop.it (research and publish)
  • Snip.ly (CTA with links)
  • Top Pub: Top 100 Pubs on Medium
  • Slideshare
  • Twilio
  • Zapier

💬CRM

11 Entries
  • CRM for Google Sheets
  • Gsuite (Google)
  • Hubspot
  • Insightly
  • Landbot (chatbot landing page)
  • Landing Page Analyzer (Unbounce)
  • Nimble
  • Salesforce
  • Sortd (CRM in Gmail)
  • StatusBrew
  • Zoho

🧰Design Tools

20 Entries
  • Adobe
  • Canva
  • CloudApp
  • Designrr (repurpose content)
  • Emoji for Desktop
  • Eva Icons (open source icons)
  • Figma
  • FontSpark (font generator)
  • Free Image Resizer
  • GIPHY (animated GIFs)
  • Infogram (Infographics)
  • Layout (IG)
  • Pexels (free stock photos)
  • PicMonkey
  • Remove.bg (remove photo backgrounds)
  • Twimmage (create art from your tweets)
  • Unfold (Instagram Stories) App
  • Unsplash (free stock photos)
  • Visme
  • VSCO (app/editor)

🗓Editorial Calendar

7 Entries
  • Airtable
  • Editorial Templates (Hubspot)
  • Google Docs
  • Google Drive (manage content)
  • Planable (2019 Emoji Calendar)
  • Slack (manage content)
  • Social Media Video Templates (Promo.com)

📧Email Tools

10 Entries
  • GMass for Gmail (automate / schedule messaging)
  • Boomerang (send emails later, reminders)
  • Subject Line (email subject line scorer)
  • SendinBlue
  • MailerLite
  • MixMax
  • Mailshake
  • Publicate (email newsletters & roundups)
  • Unroll (unenroll in emails)
  • VoilaNorbert (find anyone's email)

👍Facebook

13 Entries
  • Facebook
  • Facebook Ads Manager
  • Facebook Analytics
  • Facebook Branded Content Tool
  • Facebook Design
  • Facebook Messenger
  • Facebook Text Overlay Tester
  • Facebook 360 Photos
  • Create Facebook Cover Videos (Promo.com)
  • Facebook AR Studio
  • Workplace by Facebook
  • Watch by Facebook
  • ManyChat (Facebook Messenger)

📝Files, Notes, Docs

7 Entries
  • Dropbox
  • Evernote
  • Google Drive
  • Notion
  • Thought Train
  • Trint (audio & video transcription) ($)
  • FYI: All notes in one place

🤳Find Influencers

18 Entries
  • Blogdash (find bloggers)
  • BuzzStream
  • BuzzSumo Influencers ($)
  • Cision ($)
  • CrystalKnows
  • Flock for Twitter
  • FollowerWonk
  • Muck Rack ($)
  • Onalytica
  • PressHunt Database
  • Presshunt: Podcast Lists
  • Rapportive (Linkedin lists in Gmail)
  • SparkScore (true Twitter influence)
  • SparkToro
  • Top 500 Product Hunters
  • VoilaNorbert (find anyone's email)
  • LIST: CRM TOOLS
  • LIST: Influencer Resources

📰Find Media

16 Entries
  • A News Tip
  • Boost by Press Hunt
  • Help A Reporter Out
  • HeyPress
  • JournoRequests (daily Twitter opps)
  • Just Reach Out
  • Press Farm
  • PressHunt Database
  • PressPlugs (U.K.)
  • Muck Rack
  • Radio Guest List
  • Reddit: Journalist Requests
  • Tech Blogs List
  • Techmeme Writer Leaderboards
  • Twitter Explore
  • LIST: CRM TOOLS

❗️GDPR & FTC

8 Entries
  • Branded Content Tools on Instagram
  • Facebook Branded Content Tool
  • FTC Endorsement Guidlines
  • FTC Rules for Influencers
  • GDPR
  • GDPR Compliance Management (iUbenda)
  • HOW TO create social policy (Sprout)
  • YouTube Endorsement Disclosure

🤝Hire Freelancers

10 Entries
  • Contently
  • Craigslist
  • Fiverr
  • Fiverr Studios
  • Glassdoor
  • Indeed
  • Linkedin ProFinder
  • Scripted
  • Toptal
  • Upwork

📸 Instagram

23 Entries
  • Instagram
  • Instagram Business Ads
  • Branded Content Tools on Instagram
  • Anonymously Track IG Accounts
  • Autohash (find IG hashtags)
  • Buffer
  • Find Fake IG Followers
  • GIPHY Cam
  • Have2HaveIt (make shoppable IG page)
  • Hashtag Expert (mobile)
  • Hootsuite
  • Iconosquare (content mgmt IG)
  • InterestsExplorer (Chrome plug in for insights)
  • Later
  • Linktree (multiple links in IG bio)
  • Photoshop Express
  • Repost for Instagram
  • Snapseed (IG photos)
  • Social Captain (find followers)
  • Tap Bio (IG Ads)
  • Top 1000 IG Influencers
  • VSCO (app/editor)
  • Yellow Duck (Instagram Live from desktop)

💰Invoice & Finance

5 Entries
  • Braintree
  • FreshBooks
  • QuickBooks
  • Wave Invoicing
  • Zoho

💼Linkedin

8 Entries
  • Linkedin
  • Linkedin Publishing
  • Linkedin Messaging
  • Linkedin Ads
  • Linkedin Learning
  • Linkedin LIVE (Apply)
  • Top Linkedin Influencers
  • Slideshare

🎥Livestream Tools

9 Entries
  • Switcher Studio
  • Castr (multichannel)
  • Vimeo Live Stream Producer
  • Twitch Broadcast
  • Facebook Live
  • DaCast
  • Yellow Duck (Instagram Live from desktop)
  • TOOL: Mevo Cam
  • TOOL: Broadcaster Pro Camera

📄Media Reports

9 Entries
  • Cision ($)
  • ClipCoverage (Google Slide auto media clips)
  • Coverage Book
  • Critical Mention (media mentions)
  • Databox (comprehensive)
  • FREE Social Media Report Template (Later)
  • Google Analytics
  • Notify (Slack alerts for press mentions)
  • Report Templates: Smartsheet

👥Meeting Tools

8 Entries
  • Appear.in
  • Calend.ly
  • Eyeson Video Conferencing
  • Google Calendar
  • iCloud
  • MIcrosoft Office Calendar
  • Voicea (meeting agenda, notes)
  • Zoom

🖊Medium

5 Entries
  • Medium
  • Top Medium Publications
  • Top Medium Stories (through 2018)
  • Medium API
  • Medium Ad Policy

🕵️‍♀️Monitoring

21 Entries
  • AdinboxMe (alerts when competitors post FB ads)
  • Agorapulse
  • Bit.ly (URL shortener/track)
  • Buffer Analyze: Facebook & Instagram
  • Critical Mention (media mentions)
  • Google Alerts
  • Google Analytics
  • Hashtagify (Instagram)
  • Mashfeed (monitor hashtags from phone)
  • Mentions
  • NewsWhip: Predictive Alerts for News
  • Notify (Slack alerts for press mentions)
  • Notifier for Reddit
  • Parsely (discover how people find content)
  • Segment Analysis Tool (plug in)
  • SocialRank
  • Sprout Social
  • Talkwalker
  • TikTok (trending)
  • Warble for Twitter
  • Where is my website in search?

🤔News

20 Entries
  • ABC News
  • Buzzfeed
  • CNN
  • Forbes
  • Google News
  • HuffPost
  • Mashable
  • NBC News
  • Nuzzel
  • Pocket
  • Quartz
  • Reuters
  • Techcrunch
  • The New York Times
  • The Wall Street Journal
  • The Washington Post
  • Time
  • National Public Radio
  • USA Today
  • U.S. News and World Report

🎙Podcast

13 Entries
  • Alitu (production)
  • Anchor - HOW TO distribute
  • Bullet (captioned video snippets of podcasts)
  • Buzzsprout
  • Castup (professional podcast editing)
  • HelloCast (complete BTS organization)
  • Listen Notes (search any podcast)
  • Morris (Video stories for podcasts)
  • Pippa + acast
  • Podbean
  • Podcast to Video & IG (iOS)
  • Simplecast
  • Transistor

📇 Press Release

14 Entries
  • GOOGLE: Press Release Dist. Services
  • PR Newswire
  • Cision ($)
  • PRWeb
  • Marketwired
  • Newswire
  • eReleases
  • Tiny Pitch
  • Submit.co: Press Coverage for Startups
  • Pitchengine
  • PR Underground
  • Send to Press
  • Prezly
  • Prezly

👉 Sarah's Quick Stack

14 Entries
  • Agorapulse
  • Buffer
  • Canva
  • Caption Writer
  • Facebook
  • Gmail
  • Muck Rack
  • Product Hunt
  • Promo.com
  • Google Drive
  • Google News
  • Reddit
  • Techmeme
  • Twitter

🏢 PR Conferences

11 Entries
  • 2019 Tech Conferences & Events
  • Brand Manage Camp
  • Content Marketing World
  • Forbes CMO Summit
  • MarTech East
  • Inbound 2019 (Boston)
  • PR News Conferences
  • PRSA 2019 International (San Diego)
  • Social Fresh (Orlando 2019)
  • Social Media Marketing World (2020)
  • Social Media Strategies Summits

🤗 PR Online Groups

5 Entries
  • MarketingPros (Linkedin)
  • PRSA
  • Social Media Marketing Group (Linkedin)
  • Social Media Masterminds (Facebook)
  • Spin Sucks

🥇Contests, Raffles

6 Entries
  • Agorapulse
  • Gleam
  • Rafflecopter
  • Short Stack
  • ProSimple
  • Viral Sweep

🔍 Research

17 Entries
  • Agorapulse
  • #Breaking News on Twitter
  • Comscore
  • Content Marketing Institute
  • Edison Research
  • Glimpse 2.0 (trends before they happen)
  • Mary Meeker's 2019 Internet Trends
  • MarketingCharts
  • Marketing Examples
  • Nieman Lab
  • NYT Trending Stories
  • Parsley Currents
  • Pew Internet
  • Product Hunt
  • Smart Insights
  • SparkToro
  • Statista

✨SEO

12 Entries
  • ahrefs (increase search traffic)
  • A/B Testing Calculator
  • Backlinko
  • Backlinks (Neil Patel) see who links to you
  • Moz
  • SEMrush (marketing toolkit)
  • SimilarWeb
  • SEO Analyzer
  • SEO Power Suite
  • Ubersuggest
  • Wondersearch (free keyword tool)
  • Wordstream

👻 Snapchat

10 Entries
  • Snapchat
  • Create: Filters and Lenses
  • Lens Studio
  • Snapcamera
  • Snapchat Ads
  • Snapchat Creators
  • Snapchat Instant Create
  • Snapchat Map
  • Snapchat Store
  • Snapchat Stories

📌Social Advertising

20 Entries
  • AdinboxMe (alerts when competitors post FB ads)
  • EmailOwl (promote through email databases)
  • Facebook Ads Manager
  • Facebook Text Overlay Tester
  • Facebook Video Marketing Guide (download)
  • Google Ads
  • Google Optimize
  • Google Tag Manager
  • Grid by Buffer (sales through Instagram)
  • Instagram Business Ads
  • Instapage
  • PlaceIt - Mockups of anything
  • Linkedin Ads
  • Madgicx (fullstack Facebook Ads platform)
  • Outbrain ($)
  • Snapchat Ads (business)
  • Sprinklr Advertising
  • TikTok Ads
  • Twitter Ads
  • YouTube Ads

✅ Social Management

8 Entries
  • Agorapulse
  • Buffer (distribution)
  • Hootsuite (distribution)
  • Later (distribution)
  • MeetEdgar
  • SocialRank
  • Sprinklr
  • StatusBrew

👤Social Networks

12 Entries
  • Facebook
  • Google
  • Instagram
  • Linkedin
  • Pinterest
  • Reddit
  • Snapchat
  • TikTok
  • Twitch
  • Tumblr
  • Twitter
  • YouTube

🐦Twitter

15 Entries
  • Twitter
  • Twitter Ads
  • Twitter LIVE
  • Twitter Moments
  • ABOUT: Verified Accounts
  • Buffer
  • Click to Tweet (clickable tweets)
  • Flock Network
  • Hootsuite
  • IFTTT (Twitter)
  • tchat.io (Twitter Chats)
  • Threader (turn Twitter threads into single page)
  • Tweetdeck
  • Twitonomy (Twitter analytics)
  • Twitter Bots (without code)

🎥Video Tools

12 Entries
  • Appear.in (video conferencing)
  • Castr (livestreaming)
  • Cloud App (video)
  • Kapwing App (captions)
  • Promo.com ($)
  • Social Media Video Templates (Promo.com)
  • Switcher Studio
  • Trint (audio & video transcription) ($)
  • Twitch
  • Vimeo
  • VEED Subtitles (FREE)
  • Yellow Duck (Instagram Live from desktop)

🔗URL Shorteners

10 Entries
  • Bit.ly (URL shortener/track)
  • Budurl
  • Everlinks
  • Google URL Shortener
  • is.gd
  • Linktree (multiple links in bio)
  • LiveChat URL Shortener
  • Rebrandly
  • Tiny.cc (URL shortener)
  • TinyURL

📖Writing Resources

10 Entries
  • Content Tools
  • Google Drive
  • Grammarly
  • HeyOrca!
  • MarketMuse
  • Office 365
  • Portent (content idea generator)
  • SEO Writing Assistant (SEMrush)
  • Tiny Pitch
  • Typora

🔴YouTube

10 Entries
  • YouTube
  • YouTube Trending
  • YouTube Ads
  • YouTube Trends Blog
  • YouTube TV
  • FameBit (YouTube Influencer Network)
  • Hootsuite for YouTube
  • YouTube Director (iOS)
  • YouTube Music
  • YouTube Red ($)